How Does this Blog Operate

We continue to receive questions on how we run this blog, twitter account, facebook and find time to write these posts. With that said we’ll provide a detailed and *actionable* <– as usual… post on this topic. This will be more informative in nature than entertaining. Outline below:

  • How Do You Operate the Blog?
  • How Do You Operate on Social Media?
  • What Do Email Subscribers Receive?
  • How Do You Find Time to Write Posts?

We’re keeping this one a bit shorter than our previous posts (lots of work last week) but it will be jammed full of actionable advice for anyone who wants to run a website.

1) How Do You Operate the Blog?

We get a lot of questions here since the blog has been around for a while now (since 2012). Instead of adding more of a backdrop, we’ll jump right in with the primary questions.

How Do You Stay Private? This is the primary question we receive, how do we maintain privacy on the Internet? Many of you have already figured out how we do this (smart readers!). We simply purchased accounts for Facebook, Google, Twitter and one IP address. Anyone with a speck of knowledge with regards to affiliate marketing is going to know that it doesn’t cost much money to set this up (about $5K, or less than 3 days work).

How do you make posts? Okay, so you purchased the accounts… now how do you operate as a group? Simple, one word:  *Teamviewer*. All you have to do is download the program and you can now login to a single IP from anywhere in the world. You can use other applications such as LogMeIn and that will give you the same benefits as Teamviewer. Notably, you don’t need an expensive computer or anything like that. You just need a single IP hooked up to a direct line that does not go down. Set your computer so that it never hibernates, shut the laptop and slip it into a drawer. Done deal. You can now post remotely but work off of the exact same IP address.

How Do You Determine the Post You’ll Write? This is primarily driven by “whatever we feel like”. But. We do look at analytics once a month and see what people are clicking on (approved products) to see what people are most interested in. That said, we try to keep the following balance in mind… 15% Game specific posts, 45% life related posts, 20% Wall Street related posts and 20% personal finance related posts. We are certain the mix of posts will change over time. Overall, the readership is primarily men in their 20s (our target market) so wasting time posting 50%+ on “game” would ruin the lives of all of our readers. We have no interest in that.

How Do You Create New Content? This is easy. We’re sandbagging everyone. We have many post ideas that are sitting in the queue waiting to be published. But. We simply won’t hit submit until the audience is ready. We have 10+ posts in the draft folder that are already complete (each about 4000+ words!) but we sit on them until the time is right. If you want to create good content you need to be *proactive*. This means you’re creating content consistently and are not *reacting* to random news. You can have some reactive content but the only way to really gain readership and create differentiated information is to be *proactive*. This is extremely important. Write it down. Proactive > Reactive.

Are You Worried People Will Not Read an Anonymous Blog? Nope. We have a huge advantage in this case. Wall Street information is impossible to fake. People are nit-picky and will try to poke tiny holes into any Wall Street related post. If we were “fake” this blog wouldn’t be growing. It is growing rapidly.

This is a front office only blog. No useless posts on wealth management or operations.

This is also why we avoid stock picking information like the PLAGUE. It would create too much drama and we prefer high level sector overviews. High level overviews can give out actionable information without being forced to make stock calls. The last thing we want is a blog full of retail commenters.

Why Do You Mark People as Spam? Simple. Having a “tolerance” policy implies that there are no standards. The only people who are tolerant of *everybody* are those with ridiculously low standards or low senses of self-worth (insecure). We have no interest in regular or mediocre people. Never have, never will. Marking poor commenters as spam is a good long-term move and a bad short-term move. Luckily we don’t have any interest in short-term gains .

Conclusion: The blog outline is quite simple: 1) buy accounts, this will cost about $5K, 2) make posts that are a good mix of what you think is important and what readers want, 3)  create blog posts *proactively*, you do not need to submit them all at once, 4) anonymous blogging only works if you walk the talk and you have information that is *impossible* to fake and 5) keep the regulars out. On the internet, the only way to prove you’re not living in your mom’s basement is to deliver *actionable* value and provide legitimate *information* that can be used immediately.

2) How Do You Operate on Social Media?

Not even sure why we get this question. Our social media profile is muted at best. We have a simple Facebook page but operate relatively frequently on Twitter. That is about it. In fact… Most of our traffic comes from Reddit and SumbleUpon which are two things we don’t even use! But we’ll answer the question anyway.

How Do You Use Facebook? This is the easiest one. We operate our Facebook account solely to show new posts. In addition? We post to Facebook as our *first* media outlet. So, if you like us on Facebook you will be alerted by a new post immediately. All of our new content is added to Facebook and we respond to comments on our page once a week (when the post goes up). As usual, make sure your logo and banner are consistent and you load up photos with each new blog post.

How Do You Use Twitter? This is a much more complicated one so we’ll break down our logic into bits and pieces. We are much more active on twitter so we will explain how we use each function.


We do not see “eye to eye” on every single topic with all of these people but it creates a good mosaic of what our blog is about. The people we follow may change but the themes will not (IE: you won’t see us following idiotic frugality blogs any time soon!). Finally, if you don’t follow a lot of people, then all of your followers are going to be *real*. Meaning? They are not following you because you are following them.

Favorites: We use the favorite feature to promote our blog. Anyone who mentions a post of ours will receive a favorite. We think it is poor form to retweet every single mention of your blog since it looks too promotional. We believe twitter should be run as a micro-blog so the main takeaway should be *content*. It should give viewers a sneak peek into what the blog is about. If you automate the process of favoriting every tweet, you’re going to end up favoriting a lot of negative tweets as well. This will come off as “passive aggressive”. Does not matterThese people lose their cool and call even *more attention* to your blog! Let them flip out since passive aggressive behavior is for two year olds. We strongly suggest automating your “favoriting” process because it helps you grow your platform at zero cost.

Retweets: You should always be on the lookout for good information. If you find a really good tweet or blog post then go ahead and retweet it even if you’re not following them. Not a big deal. It will add to your high quality *content*. Since Twitter is meant for short-term signaling, you should “undo” all of your retweets after about 3-6 days. It will clog up your twitter feed. So retweet the content, and then undo the retweet once all of your followers have seen it.

Connect: The connect function is primarily filled with idiots and retards. You should only respond to two people on the connect feature: 1) your followers and 2) people who dislike you but have more followers than you. The rest should be ignored.

You will certainly miss a lot of @mentions but the two guidelines above are going to serve you well. If some idiot with 200 followers tries to argue with you… Don’t favorite any of it and just ignore it. He’ll go away and fight some other useless “internet battle”. Move along.

Finally, if you respond to one of your followers, once they have seen the tweet again… delete it. Why? We treat our twitter profile like a *blog* and you don’t want it clogged up with one conversation with one follower that no one cares about. If one guy is asking you about  a resume review… Then it unlikely applies to everyone… Also? Most of your followers won’t care either.

Mix of Content: Overall we think a good guideline is to have ~10% posts, 90% content. This means you’re promoting your blog or linking to new posts 10% of the time but the remaining 90% is content. This means your twitter profile is really just another blog which explains why you delete all of the useless @ conversations and undo stale retweets. This keeps a *clean* twitter profile. New people find your handle and can quickly decide if they want to follow since it is primarily content instead of marketing mumbo jumbo.

Conclusion: We use Facebook to give the latest updates and use twitter to micro blog. Everyone has their own strategy. Specifically for Twitter we 1) maintain a clean content based blog, 2) avoid clutter in the twitter stream and 3) only follow people who have added value to our lives in some way.

3) What Do Email Subscribers Receive?

We have not finished our product. But. The main value add for our email subscribers is simple…  We offer sporadic *free* Q&A’s. As you can imagine, we do not have the time to answer every single question on this blog. We try… But. It is not numerically possible if you’re committed to using the power of 1% for your blogging endeavors.

Since this section is short and sweet we’ll give some freebies away for our current and future subscribers.

  • We will continue to offer *free* and random ask us anything events. Some of them may be on the blog. Some may be on social media. You will be alerted.
  • All of our subscribers will receive a discount upon product launch. This is not going to be the case for followers on Twitter, Facebook etc.
  • We *may* create Infographics that help “map out” decision trees for specific situations. If we do this… It will only go to our email subscriber list.

4) How Do You Find Time to Write Posts?

Ahh yes! The most common question from *primarily* retards. The argument goes like this.

“If you work 80 hours a week on Wall Street and remain in shape it is impossible to write 3000+ word posts every single week. You’re full of it!”


Pretty simple really. None of our writers work 80 hours a week doing *solely* Wall Street work. In fact, anyone who works 80+ hours a week after the age of 25 on Wall Street really needs to get a new career because he isn’t any good at it.

Here is how it works.

As you go up the chain on Wall Street and as you operate an Internet Business…  You are going to travel *a lot*. You will not have WiFi access all the time and you’re not going to spend 3 hours a day reading (1 hour is more than enough) so what do we do instead? We write on a tablet or mobile phone.

90% of our posts are written on a tablet and smartphone. This is also why we developed the *star* labeling system since we couldn’t figure out how to bold some content on the older form mobile devices. We have since stuck with it. It has also caught on as others now use the *star* format on social media and in our comments!

So there you have it. This is pure utilization of the power of 1%. Only blog when you’re in transit. Blogging should be a hobby. Not a serious form of income since it would only generate ~$150K a year on ~15 hours of weekly work (not worth it at all).

10 Summary Bullets: Here are the actionable items from this “short” blog post of “only” 2500+ words.

1) Buy IP addresses to maintain privacy and download Teamviewer for *free* remote access

2) Make posts that are relevant to both what you know and what readers want

3) Proactively create content to backfill your posts

4) People only read anonymous blogs that can be *proven* as valid

5) Actively keep the idiots out – hint most idiots are the late commenters

6) Have multiple social media accounts with a purpose for each one

7) Have a clear strategy for each social media account – we gave you ours (micro-blog)

8) Give email subscribers a reason to add themselves to the list – do not spam them

9) Blogging in transit is a great way to slowly improve over time

10) Spend the rest of your time (not blogging) on *serious* business/career activities. Anything that will generate *at least* $400-600K+ (now or in the future) otherwise it is a huge waste of your time. Now if you want to generate a ton from blogging, go and tell people you’ll set up their blog for them. Don’t look for gold, sell the shovels.


  1. Daniel says

    This right here is huge news!

    “The bloody real estate post everyone has asked for. We definitely own real estate but not in the way “most people do”. Why? If most people are doing it you know what to do… Do the opposite.”

    Hopefully it won’t be a rent to own matrix, everyone has one of those.

    Also thank you for explaining how you operate your Twitter account. It is the exact opposite of what most people do. The cleaner version is likely better for new users since they won’t know what the blog is about if they haven’t seen it before.

    Cheers mate!

    • Wall Street Playboys says


      No it won’t be a rent vs. own calculator. Our readers are smart enough to do that basic calculation, or at minimum, grab a download and do it themselves.

      As you noted there are millions on Google if you do a quick search.

      • Twitter Idea says

        After looking at a lot of the bigger names on Twitter it looks like they follow about 50-100 people at a time. Do you think you’re losing readers by limiting your follows?

      • Wall Street Playboys says

        You are probably correct.

        We would rather keep growth stable than see it accelerate because it would create too much work and the comments would need to be moderated aggressively (regular people would be banned etc.)

        Lots of other people follow 50-100 people to make sure each tweet is seen broadly. Not a bad strategy. Just not ours.

  2. QL says

    Great post as always. Three follow-up questions if you don’t mind:

    1) How does a private IP help keep you safe on the internet? Is it mainly so that no one can ever tie your IP to a physical location (your home/work)? Do you use this whether you’re logging in from home, laptop Wi-Fi, mobile, etc so your location is never exposed?

    2) Why did you end up buying a facebook/twitter/google account instead of just creating one using your private IP address? Is there an advantage to having someone create it and you taking it over later?

    3) I work on wall street (at a HF), and am thinking about getting into affiliate marketing/online business, but I’m not sure I understand how buying accounts/using a private IP helps keep your job safe (as opposed to not working on the sites when I’m at work and only logging in from home)? Do you guys actually log in to your business sites (adwords, etc.) from work using teamviewer? More importantly, how do you get around the regulatory/reporting requirements for your firm when you’re involved in new LLCs, or other ventures where you earn money?

    • Wall Street Playboys says

      1) so all of your posts come from the same IP. Just make sure the IP is unrelated to any of your writers. Or in your case, you. Yes always use the junk computer and log in remotely.

      2) additional privacy. Doesn’t cost much.

      3) easy. When you buy all the accounts get it under a person unrelated to Wall Street. Have all income run through your friend. All issues solved. Never work off your work computer. Only an idiot would do that.

      If you can’t trust a friend with your money, he’s not a friend but an acquaintance. Give your friend 10% of the cut. Done deal.

      • Vince says

        I assume just the WSP stuff is routed through the friend and biz stuff is not routed through anything (maybe other than a VPN)?

      • Anon1 says

        Interesting regarding buying fb accounts. i never thought to do that. Do you mean as in an [aged] account that’s premade by indians, and has likes etc to begin with?

        Also interesting regarding the whole buying an IP deal, personally i just use a proxy service thats paid by throwaway discount store cards so they don’t have my name and details.

        privateinternetaccess has this one where if you use target or starbucks and buy time with them you can get however many days paid usage.

        Only issue is forgetting when to turn the proxy on and off.

      • Wall Street Playboys says

        Yes purchasing aged accounts is much better. Lessokely to be flagged when you start posting frequently.

        Also many people do this it is quite common. Some accounts are sold for $10K+.

  3. QL says

    Thanks for the response. Couple of follow-ups:

    1) When you say private IP, i assume you mean a static IP that you can buy from your ISP (or in this case buy a static IP for a friend unrelated to wall street that you then use to remote login)? If so, I thought those were relatively inexpensive ($100/year or so). Is the rest of the $5k to buy the other accounts (facebook, adwords, twitter, etc.), or am I misunderstanding what you mean by private ip?

    2) What if I’m not in a position yet where I trust someone enough to put everything under their name? Would you say I shouldn’t think about going down the online business while working on wall street until I can find someone that I DO trust? Or would you start things up yourself and if things start really picking up (where you start earning amounts that your primary employer would be concerned about), then find someone to “partner” with? I’m just wondering if it makes sense to go through the effort of finding someone/buying shadow accounts until I know whether I can actually turn this into something meaningful for myself or not. Given that I work for a smaller hf, I think i should be able to convince my GC it’s just a hobby that won’t interfere with my job for now

    • Wall Street Playboys says

      1) it means you buy your friends IP, you can go with your private idea as well. Again you want a real IP that is static and unrelated to you. $5K is a metric for all the privacy we outlined already

      2) if you don’t know anyone who is willing to help you… You don’t have enough friends yet. Not sure how to help beyond that. So no, you should not do it unless you have a friend you trust who would never out you.

  4. kg says

    Discovered Kevin Gates through your blog and could not agree more (was not even a huge rap fan).

    Wish he had some shows coming up in NYC…

  5. Michael says


    You guys are doing an amazing job with this blog! I’m a 2nd accounting student up here in Canada and you have really opened my eyes to the world of finance.
    Just curious, what is your opinion on Chartered Accountants, who are looking to transition into finance (with some progress on their CFA). Does having a CA set you apart from the other candidates more than say an MBA?

    • Wall Street Playboys says

      Already covered. It will not help you one bit if you’re trying to get a front office job.

      CFA = research/asset management/long-only
      Mba = investment banking/private equity

      Please search the blog before posting again.

      Anything beyond intermediate accounting is overkill and will make it less likely that banks will want to hire you. IE: it shows you don’t know how the industry works and don’t know how to prioritize which certifications matter.

      If you are in accounting go into transactional services. This has also been covered many times already.

  6. rap says

    Know you guys are also fans of Wale, along with KG. Bet you don’t like his new song “Matrimony”.. *no marriage playbook*

  7. ABDEF says

    Firstly: good post. I’m a regular reader.. uhm, “hater” à la your Twitter post.

    Anyway random question; is it bad if I abandon my family? I mean for all intents and purposes. They’re OK people. Nothing wrong per se. Just.. average.. And I’m not that sentimental. Is it a bad thing if I just give up contact and pursue wealth and success without them? Excuse me if I sound like a c**t for even asking..

    • ABDEF says

      By the way I don’t mean forever… Just no regular contact, maybe meet for a few hours every 3-6 months or so, but no phone calls or any BS.

  8. Anon says

    Great post guys! Starting my own blog soon, more as a journal and a hobby (to learn) as I’m taking a whole different perspective as you guys: a blog about following the WSP lifestyle instead of giving the advice. Staying anonymous but taking your actionable advice and making a plan/system for it. Some storytelling here and there and we’ve got a great idea!

    Launch date: expect something begin April.I’m sure you guys will like the name.

    • Wall Street Playboys says

      Sounds great!

      If you’re a young guy using a blog as a journal can be very helpful. You’ll get feedback as people find the blog and it will be very obvious if you are actually taking action.

      Good luck!

  9. Maximilien says

    I discovered your blog after finding a passion in finance when I had been lost and without a mission for too long. I’m 18 and still in high-school and in your article on living a balanced life you recommend reading a book for copywriting basics. Do you have a title?
    Thank you for your no bs actionable advice, it’s got me going on the right direction.

    • Vince says

      Bencivenga and Makepeace (2 great copywriters) both highly recommend Victor Schwab’s “How to Write a Good Advertisement”

      Breakthrough Advertising by Schwartz is a classic.

      Also, his “Brilliance Breakthrough” is very hard to find, but masterfully breaks down how to literally write copy (e.g. writing using “picture words” and also researching the market to use *their* language…he says you want to assemble copy using their words instead of “creating” it. Subtle but powerful difference.)

  10. financeguygame says

    you were saying dating/game will only account for 15% of your posts or so… a few questions on this regard that i didn’t see addressed in previous posts:

    goodlookingloser posted a post on ‘rich guy game’ last month, but i felt it didn’t really resonate with successful finance people.

    do you have any advice in this area? if a guy in his late 20’s/30’s is making $150-$250k a year, how can he use that to his advantage to pick up high quality girls? buy a nice car? wear suits all the time? doesn’t make sense to me.

    secondly, you wrote a post on how to make friends/business connections, but can you give advice on building a strong female circle of friends for social proof? pickup/game can only take you so far without a strong social proof, especially when you go out with friends, and you’re with only guys.

    • Wall Street Playboys says

      1) $250K a year is no where near rich. Anyone who uses this as “rich” is definitely not rich at all. Being “well off” starts at ~$400-500K… Anything above $1M in income and you’re rich.

      2) will consider a post. Unfortunately, at this time, it does not seem to be worth it based on what readers want and current backlog of posts.

      Basic tips to try and help:

      1) stop going out with guys that is a terrible idea. Go out alone or only with women
      2) to create a social circle of some you need to be around top tier venues/events then the women “suddenly show up” go to any high end rich area and it is always littered with attractive women. The most obvious of the obvious is charity events
      3) yes buy nice suits anyone with $150K can do that

  11. Product says

    Hi.. Choosing a product at the moment; I’ve selected skin care as a general area. It’s funny how your suggestions have also included ‘get rich quick’ schemes in the past – was that more tongue in cheek, or were you guys serious? Is it OK to sell a BS, “hype”, fad product to make your first million?

  12. asf says

    Heard a wall street guy speak at our local club today. Hit a lot of the points you guys hit at in this blog.

    It’s crazy now in college thinking 150-200k is a lot (when you’re broke in college it’s a ton), then seeing in reality that that is not a ton at all.

    I have a long way to go (22 and graduating soonish).

  13. Rob says

    Hey guys

    Been looking at your Facebook page and you can do a lot more to make it look more professional (without taking too much time). Send me a mail and I will give you a guide.

  14. says

    You guys are absolutely killing me with your taste in music. I am going to venture a guess that none of you are musicians, or in any way proficient with an instrument.

    I know this blog is not focused on music – but jesus-titty-fucking-christ, how can you like Kevin-I-have-a-Spanish-domain Gates when Deep Purple, Pink Floyd, Metallica, Zeppelin, and GNR exist!

    How is it possible! What happened!

    Yeah yeah, music is subjective….maybe, maybe not.

    I’m representing the late commenters here, and I apologize. 😀

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